TikTok has finally revealed its biggest trends for 2024.
The video app has revealed this year's top trends in its annual report, known as Year on TikTok, highlighting trends that amassed millions of views.
Sparking humorous advertising campaigns and aesthetic movements impacting people's lifestyle choices, 2024 saw TikTok's cultural influence continue to grow.
Take a look at the trends that topped the list this year:
Man in Finance: Megan Boni ("Girl on Couch") became a hit song after being remixed.
The lyrics, which describe the creator's ideal partner, gained over 58 million views. Boni later collaborated with DJ David Guetta, bringing the track to the charts.
@girl_on_couch
Brat Summer: Inspired by Charli XCX’s album Brat, the "brat summer" trend celebrated self-love, body positivity, and bold fashion, particularly neon green.
The viral dance to XCX's song "Apple" garnered 16.3 million views and the term was named Collins' Word of the Year for 2024.
@brookieandjessie brat summer 💚
♬ Apple - Charli xcx
Sambas and a Little Red Bag: A TikTok video by Maisie Isobel featuring her and friends showcasing their outfits, particularly Adidas Samba shoes and red handbags, went viral with 10.3 million views.
It sparked recreations by celebrities, including Penn Badgley.
@maisieisobel_
Very Mindful, Very Demure: TikToker Jools Lebron popularised a workplace style trend with her advice on being "demure and mindful" at work.
Her video, offering tips on modest makeup and attire, went viral with 54 million views and inspired a version by Khloé Kardashian.
@joolieannie ♬ original sound - Jools Lebron
Gen Z Employees Write the Script: Brands like Currys allowed Gen Z employees to create TikTok content using popular slang and trends. A viral ad featuring a middle-aged man using phrases like "brat summer" and "ate and left no crumbs" amassed over 2.5 million views.
These trends highlight TikTok's influence on humour, fashion, workplace culture, and advertising.
@glasgowsubway Kenny slayed tbh..💅 #GlasgowSubway #Glasgow #fyp #GenZ #slay #marketing #UK
♬ original sound - Glasgow Subway
